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Generating the Business
An overview of sales and marketing for small business
Why attend?
Learn the huge array of different sales and marketing systems that you could be using. We focus on the low-cost and no-cost ways to find new customers and show the easy ways anyone in business can massively boost turnover.
Who should attend?
New and existing business owners
novice customer-facing staff
start-up entrepreneurs
non-sales people
What will you learn?
why people should by from YOU
Using features and benefits
AIDA and the 3 Ps
Stick to your price and still sell more
How to listen and win sales
Features, benefits and USPs for your company
Using questions to win business
Spotting the buying signals
Winning ways to counter objections
Cross-selling and upselling
Networking strategies
Email and web marketing
Setting appointments by phone
Basic marketing and advertising strategies
Essential messages: secrets of the elevator pitch
Finding the decision maker
Building relationships/generating referrals
A very useful sales tool, it would build confidence in dealing with sales prospects. A lot of fun.
Karen B, LH plc
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